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Choosing the Right IT Provider: A Smarter Business Series

June 27, 20259 min read

Choosing an IT provider isn't just a short-term fix.
It’s a strategic decision that can shape your business’ operations, security, and growth for the next 7 to 10 years.

And yet… most firms don’t treat it that way.

They look at price. Or the sales presentation. Or how fast someone answered their email.

But here’s the reality:
There are big differences between IT providers.
And understanding those differences—before you even start the search—can help you find a partner that actually fits your business.

🧭 That’s what this series is about.

We are going to walk through:

🔹 The different types of IT service providers—from solo owner-operators to global corporations
🔹 What you gain (and give up) at each level
🔹 How support models and ownership structures shape your experience
🔹 Why clarity around services, support expectations, and budget is non-negotiable
🔹 What to look for beyond just a polished presentation
🔹 And why the right fit isn’t just technical—it’s strategic

 

Because a good IT provider should help you succeed, stay secure, grow—and meet your compliance goals.
Not just “fix stuff.”

 

Part 1of 7: Not All IT Providers Are the Same (And That Matters More Than You Think)

You wouldn’t choose a law firm, CPA, or HR partner without knowing who they are and how they operate.
So why do so many businesses treat IT providers like they’re all the same?

Here’s the truth:
The IT services industry is a wide spectrum.
And where a provider falls on that spectrum affects what kind of experience
you will have.

👤 Solo Owner-Operator
📍 Small Local Firm
🏢 Regional MSP with local techs and admin staff
🌎 National provider with centralized help desk
🏛️ Equity-backed or publicly traded global firm

Each model comes with trade-offs:

Responsiveness
Depth of expertise
Consistency of service
Flexibility and customization
Price (and what’s included)

Some firms love having a local tech they can text.
Others prefer the structure and resources of a national provider with compliance support and 24/7 help desk.
Neither is wrong—it’s about fit.

So, before you even ask for a quote, ask yourself:

🔍 Do I want a generalist, or someone who knows my industry?
📞 Do I want to call someone directly, or open a ticket?
📈 Do I expect to grow—and will this provider grow with me?
💼 Do I need GRC or vCISO expertise, or just fast tech support?

This is the foundation of a smart IT decision

 

Part 2 of 7: Support Models—What It’s Like When You Need Help

When something breaks, the real test of your IT provider begins.

You don’t need slick dashboards or clever acronyms in that moment.
You need help. Fast. From someone who knows what they’re doing.

Here’s the thing: not all IT providers handle support the same way—and you’ll feel that difference in your day-to-day operations.

Let’s break it down:


🔧 Owner-Operator Model
You’ve got their cell number. You call. They fix it.
Fast and personal
Risk of burnout, limited coverage, few checks/balances


👥 Local MSP with Tech Team
You open a ticket. A tech who knows your systems follows up.
Familiarity, accountability, often more flexible
Limited hours, may still rely on a few key people


📞 Regional/National Provider with Help Desk
You call or submit a ticket to a support queue.
24/7 availability, documentation, processes
May feel impersonal, higher risk of “ticket ping-pong”


🌐 Centralized Support Across Multiple Time Zones
Complex structure, multiple teams, escalation layers.
Depth of expertise, true redundancy
Harder to reach “your person,” slower resolutions for small issues


Now ask yourself:
What kind of support model feels right for your team?

  • Do you want someone you know—or anyone available 24/7?

  • Is personalized service worth a slightly slower SLA?

  • Would your staff rather call or email—or open tickets in a portal?

There’s no perfect answer.
But choosing a provider whose support model matches your culture and expectations?
That’s a
smart business move.

 

Part 3 of 7: What Are You Really Buying? (Hint: It’s Not Just Tech)

IT services aren't just about fixing laptops or updating software.
They’re about protecting your business, supporting your team, and helping you grow—securely and strategically.

But too often, businesses shop for IT like they’re buying office furniture:
🔹 “What’s included?”
🔹 “What does it cost?”
🔹 “Can they install it fast?”

Here’s the smarter question:
What are you really buying when you hire an IT provider?


You’re buying:
🛡️ Security – Are they keeping your client data and systems safe?
🧠 Expertise – Do they understand your industry and your regulatory needs?
📈 Strategy – Can they help you scale, meet compliance, and plan long-term?
👨‍💼 Accountability – Do they own outcomes, or just close tickets?

And yes, you’re also buying:
🔧 Responsiveness – Will they actually get back to you when it matters?
💰 Consistency – Will your monthly invoice match the value you’re receiving?


Different providers offer different focuses:

  • A generalist MSP might cover a broad base of services affordably

  • A GRC-focused firm helps you meet industry regulations

  • A provider with vCISO services can act like a part-time security executive

  • Others focus purely on help desk and endpoint support

So, before you compare costs, compare capabilities.


And ask:
👉 What matters most to our business right now—and in the next 3 years?

If your provider can’t help you think ahead, you’re not buying a service.
You’re just buying a Band-Aid

Part 4 of 7: Cost vs. Value — Getting It Right

Let’s talk money.
Because IT pricing can feel all over the place.

You’ll see quotes from solo techs for $500/month… and national firms charging 10x that.
So what’s the deal?

Here’s the thing:
Cost matters. But value matters more.

Too many businesses go straight to price. But without context, a lower cost can turn into a higher risk.


Here’s how to think smarter:

💡 Start with what you need.
Are you looking for:

  • Help desk support only?

  • Ongoing security and compliance help?

  • Strategic guidance (vCIO or vCISO-level thinking)?

  • Or a partner that handles it all?

🧾 Understand how pricing works.

  • Some charge per user, others per device, or flat monthly retainers

  • What’s included vs. “à la carte”?

  • Is onboarding extra? How about project work?

⚠️ Watch for what’s not in the quote.
That “cheap” provider might not include security tools, patching, backups, or licensing.
Or they might sell you what you want, not what you
actually need.


The best value comes from alignment:

The right services
At the right level
For the right stage of your business

You’re not just buying tech.
You’re buying outcomes: uptime, security, compliance, and peace of mind.

If your IT provider helps you avoid one major incident a year, stay compliant, and grow with confidence?


That’s value worth investing in.

 

Part 5 of 7: The Fit Factor — Comfort and Communication

You can hire the smartest IT provider in the world…
But if you dread calling them when something goes wrong, it’s the wrong fit.

Technology is important.
So is security.
But so is this:
Do you feel comfortable working with them?


Let’s break it down:

📞 Communication style

  • Do they speak in jargon, or plain English?

  • Do they respond with clarity and next steps—or copy/paste from a knowledge base?

👥 Relationship

  • Do you know who you’ll be working with?

  • Are you a name and face—or just another support ticket?

🤝 Trust

  • Can you have honest conversations about risk, budget, and priorities?

  • Do they listen, or just push their agenda?


It’s not just about service levels—it’s about alignment.

Some businesses thrive with a hands-on partner who checks in quarterly.
Others just want quick support and a clean invoice.

Neither is wrong.
But
knowing what feels right for your team is the only way to find a provider that truly fits.

Here’s a simple test:
Would you feel confident picking up the phone to ask your IT provider for advice?If the answer isn’t a clear yes—it’s time to re-evaluate the fit.

 

Part 6 of 7: Interviewing IT Providers (Yes, They Should Be Interviewing You Too)

Choosing an IT provider is a two-way street.
You’re not just shopping for tech support.
You’re looking for a long-term partner who understands your business—and wants to grow with it.

So, treat the process like a real interview.

🧠 Ask hard questions.
🧭 Expect thoughtful answers.
👀 Look for red flags—and signs of real alignment.


Here’s what to ask them:

🔹 How do you onboard new clients?
🔹 What industries do you specialize in?
🔹 How do you handle after-hours emergencies?
🔹 What security framework do you follow internally?
🔹 Can you walk me through a typical support issue from start to finish?

Now flip it. If they’re not asking you the right questions, that’s a problem.

A good IT provider will want to know:

How your business runs
What compliance, regulatory, or insurance needs you have
What your growth plans and pain points are
What your staff’s technical experience level is
Where your past IT provider fell short—and what you liked


If they’re not digging deeper, they’re not trying to understand your business.
They’re just trying to win the sale.

That’s a vendor. You want a partner.

The goal isn’t to find someone who just answers your questions—it’s to find someone who asks better ones than you thought of.

 

Part 7 of 7: What to Know Before You Start Looking

Before you sit through a demo…
Before you read a proposal…
Before you even reach out—

You need to know what you want.

Too many businesses start the IT search by looking at what’s out there—
when they should start by looking inward.


Here’s what to get clear on before you talk to a single provider:

🧩 What’s missing today?

  • Is your current provider too slow?

  • Do you feel like they don’t understand your business?

  • Are you constantly surprised by what’s not included?

📈 What do you need to grow?

  • A stronger security posture?

  • Better compliance guidance?

  • More consistent support for your team?

💬 What do you value most?

  • Personal relationships?

  • Strategic expertise?

  • 24/7 availability?

💰 What budget range makes sense for your business?

  • What are you willing to invest for peace of mind, reliability, and growth?

And finally:

🧠 What did you like—or dislike—about your previous provider?
That history is valuable. Use it.


The best IT relationships are built on alignment:
Your business, your needs, your comfort level.

Get clear on those, and you won’t just hire an IT provider.
You’ll find a long-term partner that helps your business run smarter.

Thanks for following along in this series.

If you're rethinking your current setup—or want to talk through what a better fit looks like—We are always happy to have that conversation.

#BigWaterTech #KeepITSimple#SmarterBusiness#ITServiceProvider
John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

John Lowery

John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

Back to Blog

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Featured Posts

Man looking a IT Provider vending machine

Choosing the Right IT Provider: A Smarter Business Series

June 27, 20259 min read

Choosing an IT provider isn't just a short-term fix.
It’s a strategic decision that can shape your business’ operations, security, and growth for the next 7 to 10 years.

And yet… most firms don’t treat it that way.

They look at price. Or the sales presentation. Or how fast someone answered their email.

But here’s the reality:
There are big differences between IT providers.
And understanding those differences—before you even start the search—can help you find a partner that actually fits your business.

🧭 That’s what this series is about.

We are going to walk through:

🔹 The different types of IT service providers—from solo owner-operators to global corporations
🔹 What you gain (and give up) at each level
🔹 How support models and ownership structures shape your experience
🔹 Why clarity around services, support expectations, and budget is non-negotiable
🔹 What to look for beyond just a polished presentation
🔹 And why the right fit isn’t just technical—it’s strategic

 

Because a good IT provider should help you succeed, stay secure, grow—and meet your compliance goals.
Not just “fix stuff.”

 

Part 1of 7: Not All IT Providers Are the Same (And That Matters More Than You Think)

You wouldn’t choose a law firm, CPA, or HR partner without knowing who they are and how they operate.
So why do so many businesses treat IT providers like they’re all the same?

Here’s the truth:
The IT services industry is a wide spectrum.
And where a provider falls on that spectrum affects what kind of experience
you will have.

👤 Solo Owner-Operator
📍 Small Local Firm
🏢 Regional MSP with local techs and admin staff
🌎 National provider with centralized help desk
🏛️ Equity-backed or publicly traded global firm

Each model comes with trade-offs:

Responsiveness
Depth of expertise
Consistency of service
Flexibility and customization
Price (and what’s included)

Some firms love having a local tech they can text.
Others prefer the structure and resources of a national provider with compliance support and 24/7 help desk.
Neither is wrong—it’s about fit.

So, before you even ask for a quote, ask yourself:

🔍 Do I want a generalist, or someone who knows my industry?
📞 Do I want to call someone directly, or open a ticket?
📈 Do I expect to grow—and will this provider grow with me?
💼 Do I need GRC or vCISO expertise, or just fast tech support?

This is the foundation of a smart IT decision

 

Part 2 of 7: Support Models—What It’s Like When You Need Help

When something breaks, the real test of your IT provider begins.

You don’t need slick dashboards or clever acronyms in that moment.
You need help. Fast. From someone who knows what they’re doing.

Here’s the thing: not all IT providers handle support the same way—and you’ll feel that difference in your day-to-day operations.

Let’s break it down:


🔧 Owner-Operator Model
You’ve got their cell number. You call. They fix it.
Fast and personal
Risk of burnout, limited coverage, few checks/balances


👥 Local MSP with Tech Team
You open a ticket. A tech who knows your systems follows up.
Familiarity, accountability, often more flexible
Limited hours, may still rely on a few key people


📞 Regional/National Provider with Help Desk
You call or submit a ticket to a support queue.
24/7 availability, documentation, processes
May feel impersonal, higher risk of “ticket ping-pong”


🌐 Centralized Support Across Multiple Time Zones
Complex structure, multiple teams, escalation layers.
Depth of expertise, true redundancy
Harder to reach “your person,” slower resolutions for small issues


Now ask yourself:
What kind of support model feels right for your team?

  • Do you want someone you know—or anyone available 24/7?

  • Is personalized service worth a slightly slower SLA?

  • Would your staff rather call or email—or open tickets in a portal?

There’s no perfect answer.
But choosing a provider whose support model matches your culture and expectations?
That’s a
smart business move.

 

Part 3 of 7: What Are You Really Buying? (Hint: It’s Not Just Tech)

IT services aren't just about fixing laptops or updating software.
They’re about protecting your business, supporting your team, and helping you grow—securely and strategically.

But too often, businesses shop for IT like they’re buying office furniture:
🔹 “What’s included?”
🔹 “What does it cost?”
🔹 “Can they install it fast?”

Here’s the smarter question:
What are you really buying when you hire an IT provider?


You’re buying:
🛡️ Security – Are they keeping your client data and systems safe?
🧠 Expertise – Do they understand your industry and your regulatory needs?
📈 Strategy – Can they help you scale, meet compliance, and plan long-term?
👨‍💼 Accountability – Do they own outcomes, or just close tickets?

And yes, you’re also buying:
🔧 Responsiveness – Will they actually get back to you when it matters?
💰 Consistency – Will your monthly invoice match the value you’re receiving?


Different providers offer different focuses:

  • A generalist MSP might cover a broad base of services affordably

  • A GRC-focused firm helps you meet industry regulations

  • A provider with vCISO services can act like a part-time security executive

  • Others focus purely on help desk and endpoint support

So, before you compare costs, compare capabilities.


And ask:
👉 What matters most to our business right now—and in the next 3 years?

If your provider can’t help you think ahead, you’re not buying a service.
You’re just buying a Band-Aid

Part 4 of 7: Cost vs. Value — Getting It Right

Let’s talk money.
Because IT pricing can feel all over the place.

You’ll see quotes from solo techs for $500/month… and national firms charging 10x that.
So what’s the deal?

Here’s the thing:
Cost matters. But value matters more.

Too many businesses go straight to price. But without context, a lower cost can turn into a higher risk.


Here’s how to think smarter:

💡 Start with what you need.
Are you looking for:

  • Help desk support only?

  • Ongoing security and compliance help?

  • Strategic guidance (vCIO or vCISO-level thinking)?

  • Or a partner that handles it all?

🧾 Understand how pricing works.

  • Some charge per user, others per device, or flat monthly retainers

  • What’s included vs. “à la carte”?

  • Is onboarding extra? How about project work?

⚠️ Watch for what’s not in the quote.
That “cheap” provider might not include security tools, patching, backups, or licensing.
Or they might sell you what you want, not what you
actually need.


The best value comes from alignment:

The right services
At the right level
For the right stage of your business

You’re not just buying tech.
You’re buying outcomes: uptime, security, compliance, and peace of mind.

If your IT provider helps you avoid one major incident a year, stay compliant, and grow with confidence?


That’s value worth investing in.

 

Part 5 of 7: The Fit Factor — Comfort and Communication

You can hire the smartest IT provider in the world…
But if you dread calling them when something goes wrong, it’s the wrong fit.

Technology is important.
So is security.
But so is this:
Do you feel comfortable working with them?


Let’s break it down:

📞 Communication style

  • Do they speak in jargon, or plain English?

  • Do they respond with clarity and next steps—or copy/paste from a knowledge base?

👥 Relationship

  • Do you know who you’ll be working with?

  • Are you a name and face—or just another support ticket?

🤝 Trust

  • Can you have honest conversations about risk, budget, and priorities?

  • Do they listen, or just push their agenda?


It’s not just about service levels—it’s about alignment.

Some businesses thrive with a hands-on partner who checks in quarterly.
Others just want quick support and a clean invoice.

Neither is wrong.
But
knowing what feels right for your team is the only way to find a provider that truly fits.

Here’s a simple test:
Would you feel confident picking up the phone to ask your IT provider for advice?If the answer isn’t a clear yes—it’s time to re-evaluate the fit.

 

Part 6 of 7: Interviewing IT Providers (Yes, They Should Be Interviewing You Too)

Choosing an IT provider is a two-way street.
You’re not just shopping for tech support.
You’re looking for a long-term partner who understands your business—and wants to grow with it.

So, treat the process like a real interview.

🧠 Ask hard questions.
🧭 Expect thoughtful answers.
👀 Look for red flags—and signs of real alignment.


Here’s what to ask them:

🔹 How do you onboard new clients?
🔹 What industries do you specialize in?
🔹 How do you handle after-hours emergencies?
🔹 What security framework do you follow internally?
🔹 Can you walk me through a typical support issue from start to finish?

Now flip it. If they’re not asking you the right questions, that’s a problem.

A good IT provider will want to know:

How your business runs
What compliance, regulatory, or insurance needs you have
What your growth plans and pain points are
What your staff’s technical experience level is
Where your past IT provider fell short—and what you liked


If they’re not digging deeper, they’re not trying to understand your business.
They’re just trying to win the sale.

That’s a vendor. You want a partner.

The goal isn’t to find someone who just answers your questions—it’s to find someone who asks better ones than you thought of.

 

Part 7 of 7: What to Know Before You Start Looking

Before you sit through a demo…
Before you read a proposal…
Before you even reach out—

You need to know what you want.

Too many businesses start the IT search by looking at what’s out there—
when they should start by looking inward.


Here’s what to get clear on before you talk to a single provider:

🧩 What’s missing today?

  • Is your current provider too slow?

  • Do you feel like they don’t understand your business?

  • Are you constantly surprised by what’s not included?

📈 What do you need to grow?

  • A stronger security posture?

  • Better compliance guidance?

  • More consistent support for your team?

💬 What do you value most?

  • Personal relationships?

  • Strategic expertise?

  • 24/7 availability?

💰 What budget range makes sense for your business?

  • What are you willing to invest for peace of mind, reliability, and growth?

And finally:

🧠 What did you like—or dislike—about your previous provider?
That history is valuable. Use it.


The best IT relationships are built on alignment:
Your business, your needs, your comfort level.

Get clear on those, and you won’t just hire an IT provider.
You’ll find a long-term partner that helps your business run smarter.

Thanks for following along in this series.

If you're rethinking your current setup—or want to talk through what a better fit looks like—We are always happy to have that conversation.

#BigWaterTech #KeepITSimple#SmarterBusiness#ITServiceProvider
John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

John Lowery

John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

Back to Blog

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