Your Neighborhood Technology Success partner

Tress Saunders - Big Water Tech's Client Success Coordinator

Tress Saunders
Client Success Coordinator

Jennifer Shubow - Big Water Tech's Senior Sales Executive

Jennifer Shubow
Senior Sales Executive

Beverly Ames - Big Water Tech's Carrier Services Manager

Beverly Ames
Carrier Services Manager

Lisa Sariol - Big Water Tech's Manager ofOperations

Lisa Sariol
Manager of Operations

Robert Shubow - Big Water Tech's President

Robert Shubow
President

John Lowery - Big Water Technologies CEO

John Lowery
CEO

Marc Landau - Big Water Tech's IT Director

Marc Landau
IT Director

Bill Hickey -Big Water Tech's Client Services Manager

Bill Hickey
Client Services Manager

Glen Adams -Big Water Tech's Project Coodinator

Glen Adams
Project Coordinator

Why Detroit Businesses Choose Big Water Technologies

Comprehensive IT Solutions

Big Water Technologies offers tailored business IT support solutions covering managed services, business phone systems, cybersecurity, cloud services, and more.

Security and Compliance Experts

You can rest assured knowing we're security and IT compliance experts. We are a Cyber AB Registered Practitioner for CMMC, helping Detroit businesses and government contractors meet federal cybersecurity requirements.

Exceptional Customer Service

Our team has been in the industry since the 1970s - allowing us to offer you informed, strategic insight while maintaining a high level of customer service.

Commitment to Client Success

You're far too busy to worry about technology and tech problems. That's why your success is our success. We make IT work for you - so you can drive growth, productivity, and have peace of mind.

Client Success Stories

Colleen Buddee shared her testimonial for the Big Water Technologies Team

We currently use Big Water for our managed phone service and they are great! We have had issue with managed phone service providers in the past but Jenn is super responsive when we have an issue or need a new line added or removed. I would not hesitate to recommend Big Water for managed phone services, low voltage or other technology needs!

COLLEEN BUDDE

Franchise Owner at Office Evolution Troy

Our Clients Say It Best

We’re proud to earn top marks from our clients through Crewhu’s customer feedback program. Every response helps us improve - and confirms that our team is making a real difference through responsive, friendly, and effective IT support. When our clients succeed, we succeed - and that’s what drives everything we do.

Is Your Technology Getting in the Way of Running Your Business?

You’re not alone, and it doesn’t have to be this complicated.

John Lowery - Your Technology Success Partner in Detroit and Metro Detroit

John Lowery
CEO, Big Water Tech

Big Water Tech is Here to Help Keep IT Simple with Our Reliable IT Support.

At BigWater Technologies, safeguarding the integrity and security of your IT system is non-negotiable. We're dedicated to optimizing your technology to enhance efficiency and power.

Feel like you’ve been down this road before?

If you've felt burned by managed services providers in the past, rest assured, we prioritize fostering lasting client relationships over maximizing profits. Our focus is on maximizing the potential of your current IT infrastructure while keeping costs in check – possibly even reducing them.

Contact us at (248) 220-7714 to kick-start crucial IT discussions tailored to businesses like yours. Let's redefine your IT experience together.

Schedule an Appointment Today

As Your Technology Success Partner,
We're Here to Help You Drive Growth With Our Services:

managed IT services

Simplified IT Management

BIGview offers proactive corporate IT support and IT management services of technology assets on a subscription basis.

VoIP & Hybrid Phone Systems

VoIP & Hybrid Phone Systems

Desktop & Mobile App, as well as Service Management with flexible VoIP service.

Internet and Cloud Providers

Vendor Neutral Management

We provide a thorough needs assessment, available provider review, order management, issue management, and regular bill reviews.

Network and Server

Comprehensive Equipment Support

We take care of your network security, switching, WiFi, servers, computers, video conferencing, and more.

Low voltage cabling, paging, and camera systems designed to fit the needs of your team.

Proactive Business Reviews

Ongoing Evaluation and Planning

Stay focused on the success of your company with regular proactive business reviews.

Cybersecurity

Protect Your Business from Cyber Threats

Proactive monitoring, threat detection, and compliance-focused security solutions that safeguard your systems, data, and operations around the clock. Our BIGshare solution is HIPAA and PCI compliant, built for healthcare, legal, and financial services businesses.

IT Help Desk Support

Responsive User Assistance

Fast, reliable technical support that resolves user issues, reduces downtime, and keeps your team productive.

Microsoft 365 Solutions &Support

Empower Work, Anywhere, Anytime

Streamline collaboration, enhance productivity, and secure your business with expert Microsoft 365 setup, management, and ongoing support.

Cloud Services & Solutions

Scale Smarter, Operate Anywhere

Optimize performance, enhance flexibility, and reduce costs with secure, scalable cloud solutions tailored to your business needs.

Want to see your Score? Get it in 30 seconds!

What Clients Say About Us

Delivering exceptional customer service is at the heart of our IT management support services. Discover why businesses in Detroit rely on Big Water Tech for dependable IT and computer support.

Excellent Response

They have been our IT support for a number of years and we have always had excellent response for any issues we were having. We currently going through the process of setting us up for more Cyber Security and eliminating the use of a server. They are bringing us up to date with all our computer needs. Their staff is very helpful.

Client: Sharon Pare

Sharon Pare

Great Experience

We have been using Big Water for managed Services and Support for the past 5-7 years and have had great experience with everything from New Purchase, to Support, to their proactiveness to help us protect our systems. I highly recommend this company for your IT needs.

Client: Alan Borsen

Alan Borsen

Highly Recommend Their Services

The folks of Big Water are super supportive and helpful. And they thoroughly seem to enjoy find their customers huge savings. Their accurate in their communication and prompt to follow through with any promises. Highly recommend their services.

Client: Korienna Cox

Korienna Cox

Amazing Company to Work With

Big Water Tech is an amazing company to work with. They are always available to handle any issues or problems that we are having in a timely manner.

Client: Samantha Johnson

Samantha Johnson

Always There

Thanks team! Your Big Water Technologies phone system helps me a lot to serve our customers. I also really appreciate that when I need your help, you are always there!

Client: David Steighner

David Steighner

Solid Team of Professionals

BWT has done such a great job for us, it makes declining solicitor calls from competing companies easy work. BWT has a solid team of professionals that fully address any issue or concern that might arise during the daily course of our business. We are very satisfied with their service and intend to continue our relationship far into the future.

Client: Adam Cowan

Adam Cowan

Quick to Respond

Big Water Technologies/IT Support Service is a great company! They are quick to respond and to get our questions answered. They are quick to come to our office and accurately do the job we need. If you need a great technology company for all your IT and Phone services - Call Big Water Technologies!

Client: Cathy Boufor

Cathy Bouford

Managing Your Security Has Never Been Simpler

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Discover Your Cyber Score

Start by assessing your Cyber Score to understand your business’s online security. This score provides clarity, replacing uncertainty with insight, so you know exactly where you stand and what needs improvement.

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Create Your Cyber Roadmap

Use your Cyber Score to develop a clear, actionable Cyber Roadmap. This plan highlights vulnerabilities and provides precise steps to strengthen your security, saving you time and resources. Schedule a meeting with Big Water Tech so we can help you create a clear, strategic path to cyber resilience.

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Enhance Your Security

Put your Roadmap into action with a step-by-step approach to stronger protection. Demonstrate your commitment to safeguarding customer data while equipping your IT team with a focused, cost-effective security strategy.

Fee Cybersecurity Score from Big Water Technologies

Want to see your Free Cybersecurity Score?
Get it in 30 seconds!

Stay Ahead with Big Water Tech Insights

IT Wisdom Worth Reading for Growing Businesses

Our blog shares practical guidance, expert takes, and real-world lessons drawn from the front lines of IT services & solutions. Stay informed, stay protected, and make smarter decisions for your business or organization.

This Is How Your Time Gets Robbed

This Is How Your Time Gets Robbed

August 19, 202635 min read

Let’s be honest.. AI isn’t coming for your job.

But it might be coming for the hours you waste writing social media captions at midnight, staring at a blank email draft, or trying to describe your newest product without sounding like a robot.

The businesses winning right now aren’t the ones working harder. They’re the ones working smarter. And AI text generators are giving them an unfair advantage.

Here’s where AI slips into the picture not as a replacement for your brain, but as an amplifier for it.

 

Step 1: Make Social Media Stop Feeling Like Homework

Every small business knows the grind: keeping your feeds fresh without spending your entire Sunday “being creative.”

AI is like that intern who always has a caption idea ready. Short, catchy, on-brand.
Result: more posts, less groaning.

Example prompt you can steal:
“Write me a playful caption for a new coffee blend that makes people want to try it.”

 

Step 2: Turn Email Into a Sales Machine

Let’s face it half of email marketing is getting people to open the thing. The other half is making them click.

AI can churn out dozens of subject line variations in seconds, test them, and even write body copy that sounds like a human wrote it on too much caffeine.

Result: more opens, more clicks, more sales.

Example prompt:
“Write three subject lines for a bakery offering 20% off fresh bread this weekend.”

 

Step 3: Blog Without the Burnout

Keeping a blog alive is like going to the gym it works, but most people quit.
AI won’t write your story for you. But it will hand you a skeleton: outlines, intro hooks, even topic ideas. All you have to do is fill in the details only you know.

Result: consistency without the stress.

Example prompt:
“Outline a blog post called ‘5 Ways Small Businesses Can Improve Customer Engagement.’”

 

Step 4: Customer Support That Doesn’t Sleep

You can’t clone yourself. But AI gets close.
For the simple, repetitive stuff “Where’s my order?” “What time do you open?”AI can draft polished, friendly replies that save you from inbox overload.

Result: faster responses, happier customers.

Example prompt:
“Write a friendly response to a customer asking about shipping times.”

 

Step 5: Product Descriptions That Actually Sell

Here’s a secret: most product descriptions sound like they were written by… well, AI. The bad kind.
But with the right prompts, AI can generate clear, persuasive descriptions that make people actually want to buy.

Result: higher conversions without rewriting the same thing a hundred times.

Example prompt:
“Describe a new skincare product highlighting benefits, ingredients, and why customers love it.”

 

The Price of Admission

Now, before you go all in, here’s the catch: AI tools aren’t all free. Most run on one of five pricing models:

  • Subscription (flat monthly fee, unlimited use)

  • Usage-based (pay only for what you generate)

  • Token-based (like buying credits you spend)

  • Per-user (pay per seat, common in teams)

  • Freemium (basic features free, real power costs)

The good news? Even the paid versions usually cost less than one lost client or one wasted afternoon.

 

The Bottom Line

AI text generators aren’t magic. They’re not going to dream up your company’s vision or replace your voice.
But they will take the grind out of the daily communication that keeps your business moving.

If you treat AI like a partner not a shortcut you’ll save time, show up more consistently, and maybe even enjoy marketing again.

The businesses that figure this out first? They’ll look unstoppable.

John Lowery

John Lowery

John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

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Our Services

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Simple IT Management & Support

BIGview offers proactive management of technology assets on a subscription basis. BIGview is a service based offering designed specifically for your organization's requirements.

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Hosted Voice

Desktop & Mobile App, SIP Firewall, and Service Management with flexible VoIP service. Powerful call control on a local business number you can access from anywhere.

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Disaster Recovery & Backup

An automated data backup and restore system providing powerful tools to protect your organization's data. It doesn’t require any human assistance beyond the initial installation.

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Managed Cloud Environment

Protecting your data is incredibly important. Our BIGcloud Server is highly secure, extremely reliable, easy to scale, and has simple and affordable pricing.

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Managed File Sharing

BIGshare Managed Cloud Sharing is a secure, HIPAA & PCI compliant solution. Our BIGshare comes standard with backup and DRaaS all with unlimited storage for one simple price.

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Managed Security

BIGprotect is a comprehensive fully-managed security solution. It provides a powerful way to protect your organization’s network .

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Voice & Data Protection

BIGguard is a protection plan for your voice and data communications equipment. It provides a powerful way to protect your organization’s voice and data investment.

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Security Assessment & Reporting

Elevate your security posture with our assessment and reporting solutions. Gain comprehensive insights into your organization's security landscape.

Frequently Asked Questions

What does an MSP (Managed Services Provider) do?

An MSP proactively monitors, maintains, and secures your IT environment so your business runs smoothly. Big Water Tech handles backups, patching, help desk support, and cloud services, giving you predictable costs, faster response times, and a reliable technology success partner focused on your success across Detroit.

Why choose a local MSP in Southfield and Detroit?

Choosing a local MSP means faster on‑site support, better understanding of regional business needs, and more personalized service. Big Water Technologies is a Southfield‑based Technology Success Partner that serves Detroit, offering managed IT services, cloud solutions, VoIP, and IT consulting that align with your local operations and growth goals.

How does Big Water Technologies’ BIGVoice VoIP phone system work?

Big Water Technologies’ BIGVoice business VoIP phone system uses the internet to deliver voice calls, conferencing, and advanced features across your office and remote teams. It integrates with your existing IT environment, scales with your business, and reduces phone‑line costs while improving reliability and communication tools for your Metro Detroit‑area organization.

How does Big Water Tech approach cybersecurity?

Big Water Tech takes a proactive, layered approach to cybersecurity, combining threat monitoring, endpoint protection, secure backups, and employee training. We assess your unique risks, implement tailored defenses, and continuously update your security posture to protect data, systems, and compliance across your Detroit organization.

What are the benefits of outsourcing IT support and services?

Outsourcing IT support gives you access to expert resources without the overhead of an in‑house team. With Big Water Tech, you gain faster response times, reliable help desk support, scalable cloud solutions, and stronger cybersecurity, so your Detroit business stays agile, secure, and focused on growth.

Take IT Off Your Plate...

Spend less time on IT problems and more time growing your business. Let’s get to know each other and determine how our partnership could grow. With us as your trusted MSP on your side, you can develop a strong barrier against cybercrime, stronger communication strategies, and a better technology plan for the future.

Call (248) 220-7714 today or fill out the form below to schedule your appointment. We’re ready to jumpstart your IT journey.