Your Neighborhood Technology Success partner

Tress Saunders - Big Water Tech's Client Success Coordinator

Tress Saunders
Client Success Coordinator

Jennifer Shubow - Big Water Tech's Senior Sales Executive

Jennifer Shubow
Senior Sales Executive

Beverly Ames - Big Water Tech's Carrier Services Manager

Beverly Ames
Carrier Services Manager

Lisa Sariol - Big Water Tech's Manager ofOperations

Lisa Sariol
Manager of Operations

Robert Shubow - Big Water Tech's President

Robert Shubow
President

John Lowery - Big Water Technologies CEO

John Lowery
CEO

Marc Landau - Big Water Tech's IT Director

Marc Landau
IT Director

Bill Hickey -Big Water Tech's Client Services Manager

Bill Hickey
Client Services Manager

Glen Adams -Big Water Tech's Project Coodinator

Glen Adams
Project Coordinator

Why Detroit Businesses Choose Big Water Technologies

Comprehensive IT Solutions

Big Water Technologies offers tailored business IT support solutions covering managed services, business phone systems, cybersecurity, cloud services, and more.

Security and Compliance Experts

You can rest assured knowing we're security and IT compliance experts with the ability to protect your network while ensuring your environment exceeds regulatory requirements.

Exceptional Customer Service

Our team has been in the industry since the 1970s - allowing us to offer you informed, strategic insight while maintaining a high level of customer service.

Commitment to Client Success

You're far too busy to worry about technology and tech problems. That's why your success is our success. We make IT work for you - so you can drive growth, productivity, and have peace of mind.

Client Success Stories

Colleen Buddee shared her testimonial for the Big Water Technologies Team

We currently use Big Water for our managed phone service and they are great! We have had issue with managed phone service providers in the past but Jenn is super responsive when we have an issue or need a new line added or removed. I would not hesitate to recommend Big Water for managed phone services, low voltage or other technology needs!

COLLEEN BUDDE

Franchise Owner at Office Evolution Troy

Our Clients Say It Best

We’re proud to earn top marks from our clients through Crewhu’s customer feedback program. Every response helps us improve - and confirms that our team is making a real difference through responsive, friendly, and effective IT support. When our clients succeed, we succeed - and that’s what drives everything we do.

Is Your Technology Getting in the Way of Running Your Business?

You’re not alone, and it doesn’t have to be this complicated.

John Lowery - Your Technology Success Partner in Detroit and Metro Detroit

John Lowery
CEO, Big Water Tech

Big Water Tech is Here to Help Keep IT Simple with Our Reliable IT Support.

At BigWater Technologies, safeguarding the integrity and security of your IT system is non-negotiable. We're dedicated to optimizing your technology to enhance efficiency and power.

Feel like you’ve been down this road before?

If you've felt burned by managed services providers in the past, rest assured, we prioritize fostering lasting client relationships over maximizing profits. Our focus is on maximizing the potential of your current IT infrastructure while keeping costs in check – possibly even reducing them.

Contact us at (248) 220-7714 to kick-start crucial IT discussions tailored to businesses like yours. Let's redefine your IT experience together.

Schedule an Appointment Today

As Your Technology Success Partner,
We're Here to Help You Drive Growth With Our Services:

managed IT services

Simplified IT Management

BIGview offers proactive corporate IT support and IT management services of technology assets on a subscription basis.

VoIP & Hybrid Phone Systems

VoIP & Hybrid Phone Systems

Desktop & Mobile App, as well as Service Management with flexible VoIP service.

Internet and Cloud Providers

Vendor Neutral Management

We provide a thorough needs assessment, available provider review, order management, issue management, and regular bill reviews.

Network and Server

Comprehensive Equipment Support

We take care of your network security, switching, WiFi, servers, computers, video conferencing, and more.

Low voltage cabling, paging, and camera systems designed to fit the needs of your team.

Proactive Business Reviews

Ongoing Evaluation and Planning

Stay focused on the success of your company with regular proactive business reviews.

Cybersecurity

Protect Your Business from Cyber Threats

Proactive monitoring, threat detection, and compliance-focused security solutions that safeguard your systems, data, and operations around the clock.

IT Help Desk Support

Responsive User Assistance

Fast, reliable technical support that resolves user issues, reduces downtime, and keeps your team productive.

Microsoft 365 Solutions &Support

Empower Work, Anywhere, Anytime

Streamline collaboration, enhance productivity, and secure your business with expert Microsoft 365 setup, management, and ongoing support.

Cloud Services & Solutions

Scale Smarter, Operate Anywhere

Optimize performance, enhance flexibility, and reduce costs with secure, scalable cloud solutions tailored to your business needs.

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What Clients Say About Us

Delivering exceptional customer service is at the heart of our IT management support services. Discover why businesses in Detroit rely on Big Water Tech for dependable IT and computer support.

Excellent Response

They have been our IT support for a number of years and we have always had excellent response for any issues we were having. We currently going through the process of setting us up for more Cyber Security and eliminating the use of a server. They are bringing us up to date with all our computer needs. Their staff is very helpful.

Client: Sharon Pare

Sharon Pare

Great Experience

We have been using Big Water for managed Services and Support for the past 5-7 years and have had great experience with everything from New Purchase, to Support, to their proactiveness to help us protect our systems. I highly recommend this company for your IT needs.

Client: Alan Borsen

Alan Borsen

Highly Recommend Their Services

The folks of Big Water are super supportive and helpful. And they thoroughly seem to enjoy find their customers huge savings. Their accurate in their communication and prompt to follow through with any promises. Highly recommend their services.

Client: Korienna Cox

Korienna Cox

Amazing Company to Work With

Big Water Tech is an amazing company to work with. They are always available to handle any issues or problems that we are having in a timely manner.

Client: Samantha Johnson

Samantha Johnson

Always There

Thanks team! Your Big Water Technologies phone system helps me a lot to serve our customers. I also really appreciate that when I need your help, you are always there!

Client: David Steighner

David Steighner

Solid Team of Professionals

BWT has done such a great job for us, it makes declining solicitor calls from competing companies easy work. BWT has a solid team of professionals that fully address any issue or concern that might arise during the daily course of our business. We are very satisfied with their service and intend to continue our relationship far into the future.

Client: Adam Cowan

Adam Cowan

Quick to Respond

Big Water Technologies/IT Support Service is a great company! They are quick to respond and to get our questions answered. They are quick to come to our office and accurately do the job we need. If you need a great technology company for all your IT and Phone services - Call Big Water Technologies!

Client: Cathy Boufor

Cathy Bouford

Managing Your Security Has Never Been Simpler

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Start by assessing your Cyber Score to understand your business’s online security. This score provides clarity, replacing uncertainty with insight, so you know exactly where you stand and what needs improvement.

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Use your Cyber Score to develop a clear, actionable Cyber Roadmap. This plan highlights vulnerabilities and provides precise steps to strengthen your security, saving you time and resources. Schedule a meeting with Big Water Tech so we can help you create a clear, strategic path to cyber resilience.

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Put your Roadmap into action with a step-by-step approach to stronger protection. Demonstrate your commitment to safeguarding customer data while equipping your IT team with a focused, cost-effective security strategy.

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IT Wisdom Worth Reading for Growing Businesses

Our blog shares practical guidance, expert takes, and real-world lessons drawn from the front lines of IT services & solutions. Stay informed, stay protected, and make smarter decisions for your business or organization.

SMB Productivity Leak Image

The Productivity Leak Nobody Measures

May 12, 20266 min read

Why Small Daily Technology Friction Quietly Costs SMBs More Than Major Downtime

For many Michigan businesses, technology problems no longer look like major outages.

The server usually stays online. Email still works. Teams meetings mostly connect. Staff can still log in and get through the day.

But that doesn’t mean your business is operating efficiently.

In fact, some of the biggest productivity losses inside accounting firms, law firms, medical practices, and other SMBs come from something far less obvious:

Small daily interruptions.

A slow system here.
A duplicate task there.
A confusing process everyone works around instead of fixing.

Most businesses don’t lose productivity all at once.

They lose it 90 seconds at a time.

And over the course of a year, those small interruptions quietly become one of the most expensive operational problems in the business.


What Is Technology Friction in a Business?

Technology friction is the accumulation of small inefficiencies that slow people down during normal work.

These are not catastrophic failures.

They are the daily annoyances employees have learned to tolerate:

  • Waiting for applications to load

  • Searching for files

  • Logging into multiple systems

  • Re-entering data

  • Switching between too many apps

  • Dealing with poor communication workflows

  • Repeating manual tasks

  • Sitting through unnecessary meetings

  • Waiting on one person who “knows the system”

Individually, each issue feels minor.

Collectively, they create operational drag across the business.


Why SMBs Often Miss the Real Productivity Problem

Most business owners look for major IT failures.

That makes sense because outages are visible.

But the hidden cost inside many SMBs is not downtime.

It is inefficient uptime.

Your team is still working.
They are just working harder than they should have to.

That distinction matters.

A law firm may still process cases.
An accounting firm may still complete returns.
A medical practice may still see patients.

But if every employee loses small amounts of focus and efficiency all day long, profitability quietly erodes in the background.


How Much Can Small Productivity Losses Cost a Business?

The numbers become surprisingly large very quickly.

Let’s use a simple example.

If:

  • 50 employees lose 20 minutes per day

  • due to slow systems, interruptions, duplicate work, or inefficient workflows

That equals:

  • Over 16 lost work hours per day

  • More than 80 lost hours per week

  • More than 4000 lost productivity hours annually

And unlike a major outage, these losses repeat constantly.

This is one reason many businesses feel busy all the time while still struggling to improve efficiency or profitability.


What Causes Productivity Friction in SMB Businesses?

Too Many Tools

One of the biggest causes of operational friction is software sprawl.

Many businesses slowly accumulate:

  • project tools

  • communication apps

  • file-sharing systems

  • AI tools

  • password managers

  • CRMs

  • scheduling systems

  • cloud storage platforms

Each tool solved a problem at one point.

But over time, employees end up jumping between disconnected systems all day long.

The result is:

  • duplicated work

  • inconsistent processes

  • employee frustration

  • reduced visibility

  • higher training complexity


Why Fragmented Communication Hurts Productivity

Many SMBs now communicate across:

  • email

  • Microsoft Teams

  • text messages

  • mobile phones

  • Zoom

  • Slack

  • client portals

Important information becomes scattered.

Employees waste time searching for updates or asking repeated questions.

This creates:

  • slower response times

  • missed details

  • duplicated conversations

  • inconsistent client experiences

For professional service firms, communication friction directly affects client trust.


How Poor Processes Quietly Drain Time

Many businesses still rely on processes that evolved accidentally.

Examples include:

  • approvals routed through one employee

  • undocumented workflows

  • manual file naming standards

  • inconsistent onboarding

  • paper-based approvals

  • spreadsheets replacing actual systems

Often, nobody intentionally designed these workflows.

They simply developed over time.

And once employees adapt to them, leadership stops seeing the inefficiency.


Why Employees Stop Reporting Frustrations

One of the biggest risks in SMB operations is normalization.

When staff experience friction every day, they eventually stop mentioning it.

They assume:
“That’s just how the system works.”

This creates a dangerous gap between leadership perception and operational reality.

Owners and partners may believe systems are functioning well because nobody is reporting major failures.

Meanwhile, employees are quietly losing productivity every hour.


What Are the Signs Your Business Has a Productivity Friction Problem?

Here are common warning signs:

  • Employees constantly interrupted during focused work

  • Staff complain about “too many systems”

  • Files are difficult to locate

  • New employee onboarding takes too long

  • Meetings increase but clarity does not

  • Hybrid staff struggle with connectivity or communication

  • Employees create personal workarounds

  • Teams rely heavily on specific individuals for operational knowledge

  • Staff feel busy all day but major projects move slowly

If several of these sound familiar, your business likely has operational friction hidden inside daily workflows.


Why Simplicity Is Becoming a Competitive Advantage

The best-run SMBs are not necessarily the ones using the most technology.

Often, they are the ones using technology more intentionally.

Simple systems:

  • reduce training time

  • improve consistency

  • lower stress

  • improve responsiveness

  • scale more effectively

  • create better employee experiences

That matters even more in professional services businesses where:

  • time is billable

  • responsiveness affects client trust

  • staff retention matters

  • operational consistency affects profitability

Complexity feels sophisticated.

But simplicity usually performs better.


Questions Every SMB Leadership Team Should Ask

To identify hidden productivity leaks, ask:

  • Where does our team lose time every day?

  • What repetitive tasks still exist?

  • Which systems frustrate staff the most?

  • How many apps are employees using daily?

  • What processes depend too heavily on one person?

  • What workarounds have become “normal”?

  • Are our tools simplifying work or creating complexity?

  • If we doubled in size, would our workflows scale cleanly?

These conversations often uncover more operational risk than formal IT reviews.


Why This Matters More in 2026

As AI tools, cloud platforms, cybersecurity requirements, and hybrid work continue expanding, many SMBs are adding complexity faster than they are simplifying operations.

That creates an important business risk:
Technology overload.

Businesses that thrive over the next several years will likely focus less on chasing every new tool and more on reducing friction across the organization.

Because productivity is not just about working harder.

It is about removing unnecessary drag from the business itself.


Final Thought

Most operational problems do not arrive dramatically.

They accumulate quietly.

A few extra clicks.
A little confusion.
A small delay repeated hundreds of times.

Over time, those small inefficiencies become expensive.

The businesses that gain the biggest advantage in the coming years may not be the ones with the newest technology.

They may simply be the ones that made work easier.

Frequently Asked Questions

What is productivity friction in a business?

Productivity friction refers to small daily inefficiencies that slow employees down, such as switching between systems, duplicate work, slow applications, or unclear workflows.

How do small technology issues affect profitability?

Small inefficiencies accumulate across teams and reduce productivity, increase frustration, delay projects, and lower operational efficiency over time.

Why do SMBs struggle with operational efficiency?

Many SMBs gradually accumulate disconnected tools, outdated workflows, and inconsistent processes that create hidden operational drag.

What are signs of inefficient business systems?

Common signs include too many apps, constant interruptions, difficult onboarding, unclear processes, duplicate work, and employees relying on workarounds.

How can businesses reduce operational friction?

Businesses can reduce friction by simplifying workflows, consolidating tools, improving communication systems, documenting processes, and aligning technology with business operations.

#SmarterBusiness #BigWaterTech #KeepITSimple #BusinessProductivity #OperationalEfficiency

#BigWaterTech#KeepITSimple#SMBIT
John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

John Lowery

John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

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BIGview offers proactive management of technology assets on a subscription basis. BIGview is a service based offering designed specifically for your organization's requirements.

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Frequently Asked Questions

What does an MSP (Managed Services Provider) do?

An MSP proactively monitors, maintains, and secures your IT environment so your business runs smoothly. Big Water Tech handles backups, patching, help desk support, and cloud services, giving you predictable costs, faster response times, and a reliable technology success partner focused on your success across Detroit.

Why choose a local MSP in Southfield and Detroit?

Choosing a local MSP means faster on‑site support, better understanding of regional business needs, and more personalized service. Big Water Technologies is a Southfield‑based Technology Success Partner that serves Detroit, offering managed IT services, cloud solutions, VoIP, and IT consulting that align with your local operations and growth goals.

How does Big Water Technologies’ BIGVoice VoIP phone system work?

Big Water Technologies’ BIGVoice business VoIP phone system uses the internet to deliver voice calls, conferencing, and advanced features across your office and remote teams. It integrates with your existing IT environment, scales with your business, and reduces phone‑line costs while improving reliability and communication tools for your Metro Detroit‑area organization.

How does Big Water Tech approach cybersecurity?

Big Water Tech takes a proactive, layered approach to cybersecurity, combining threat monitoring, endpoint protection, secure backups, and employee training. We assess your unique risks, implement tailored defenses, and continuously update your security posture to protect data, systems, and compliance across your Detroit organization.

What are the benefits of outsourcing IT support and services?

Outsourcing IT support gives you access to expert resources without the overhead of an in‑house team. With Big Water Tech, you gain faster response times, reliable help desk support, scalable cloud solutions, and stronger cybersecurity, so your Detroit business stays agile, secure, and focused on growth.

Take IT Off Your Plate...

Spend less time on IT problems and more time growing your business. Let’s get to know each other and determine how our partnership could grow. With us as your trusted MSP on your side, you can develop a strong barrier against cybercrime, stronger communication strategies, and a better technology plan for the future.

Call (248) 220-7714 today or fill out the form below to schedule your appointment. We’re ready to jumpstart your IT journey.